Jihye Lee

hijihyelee@gmail.com


Delivery

Pattern design,
Ilustration direction


Gulf Air

Reawakening the original Middle Eastern airline





2020


An innovative trendsetter, Gulf Air spearheaded Bahrain’s transformation into a hub for travel and set the bar high for luxury and glamour, establishing itself firmly as the first-choice airline in the Middle East and beyond.


Creating different shapes of falcon feathers based on formatting girds allowed for diversifying and distiguishing different aspects of
the brand. For example, each colour in the colour system represents different classes from first to economy class.

Creative Agency
︎︎︎ Saffron Brand Consultants































Inspired by falcon’s feather



































Pattern creation system from
first to economic class