Jihye Lee

hijihyelee@gmail.com



HK express

Spirited by
adventure









































Delivery

Illustration









Credit Agency

Saffron Brand Consultants









Challenge

HK Express was founded in 2004, initially serving regional destinations in China. In 2013, it was relaunched as Hong Kong’s only Low Cost Carrier (LCC), with ambitions to connect the city’s residents to destinations across the Asia Pacific region, from Phuket to Tokyo for less.