![](https://freight.cargo.site/t/original/i/ae8d249d5d24af8951de33d11c8e9470779b8835e26139eb81cf6f8a6a1f10d0/sollip_Interior.png)
Sollip Restaurant London
Delivery
Visual Identity
Visual Audit
Art Direction
Interior Design Direction
Print & Website
Social Media
Visual Identity
Visual Audit
Art Direction
Interior Design Direction
Print & Website
Social Media
A new contemporary European cuisine with a Korean twist.
Challenge
Solip is a fine-dining restaurant located in Bermondsey, London led by a Korean chef couple who were seeking to share their love through meticulously sourced seasonal ingredients. For its branding, Korean textures and pine tree needles represent a balance of Korean and European heritage.
![](https://freight.cargo.site/t/original/i/c6e11874391f43ef1f4c0a4015599d5636124722ee3e387ae81151b5a211c77f/CaseStudy.gif)
Melts on meanings
of sollip into our identity
sollip is a pine tree needle in Korea and it is always green in the different seasons. So, in Korea it means upright and honest It is glossy and soft leaves and doesn’t break or bend easily.
Sollip’s logo and symbol represent the flat pine needle’s movement across the brand identity.
![](https://freight.cargo.site/t/original/i/19b0049551127559a7153752ca67153ba4fa0f14ab0a1683d24a562ebc851de0/sollip_Signage.png)
![](https://freight.cargo.site/t/original/i/ae8d249d5d24af8951de33d11c8e9470779b8835e26139eb81cf6f8a6a1f10d0/sollip_Interior.png)
![](https://freight.cargo.site/t/original/i/f7dd3a957ad4613eac63ee2bfe8250babf6cc7bda2b86af7e3a001173bb09961/sollip_Interior-1.png)
![](https://freight.cargo.site/t/original/i/a8f31cbad2e1611fef8d977f4609251dd71aa21e86418fbb5a2a86bf506cdb1b/1.jpg)
A mix of two heritages
European heritage is melded with Korean textures and layouts with english and local meterials. We used different weights of papers and contrasting textures for the lunch and the dinner menu to bring an elegant fine dining experience for their guests.
A hand–torn cover visualises a mountain.
![](https://freight.cargo.site/t/original/i/8e32a6fe4c0858723581c86fbfb1992451bbd96947604a72ce9378715e726394/sollip_02.png)
![](https://freight.cargo.site/t/original/i/fea685c10651279b1a0af94b2dcbae1816a2376848528be6afd3aa360cd4fa01/sollip_wine_list.png)
![](https://freight.cargo.site/t/original/i/0b2aa52c864be70c227acf9d4f91442690c2671e5cdbd83e0882fc9b2867b0e7/sollip_wine_list-copy.png)
![](https://freight.cargo.site/t/original/i/4608627fd7a137bb8a1533ce80a49c46670d64414286d2c6edc7045e74a183db/Sollip_Uniform.png)
![](https://freight.cargo.site/t/original/i/c58ba64165498207510729af3551d178d5e9493525d5f7695eb6ee05736c5275/sollip_dish.png)
![](https://freight.cargo.site/t/original/i/b42069bf12e02ca138a4c8b7a4e54de67cc526fdda69237febff5e0a92ca4a32/Portfolio-for-Recruiters_New-copy.png)
![](https://freight.cargo.site/t/original/i/79fb4ed70fa29f4e28e307b19fd5ea7f3935991bf519103b027e1bfbb3a22701/200822-Sollip-00298.jpg)
![](https://freight.cargo.site/t/original/i/6a36514d82db304280005a8c33fcb642fbfa8aba7f302aefceed4007188a6ac0/Sollip_Diningroom_02.jpg)