Volotea
Delivery
Icon design (from icon to expressive icon style and development systems)
Icon design (from icon to expressive icon style and development systems)
Credit
Saffron Brand Consultants
Saffron Brand Consultants
Home away from home
Challenge
Volotea operates mainly out of Italy, France, Spain and Greece, Volotea connects smaller sized cities across Europe, bringing convenience and fair prices to people and places underserved by the bigger airlines.
The natural and distinctive visual identity was inspired by the classic every day Mediterranean tablecloth. Placing it in an unexpected context we aimed to bring a touch of familiarity to an otherwise quite alien experience.
Icon has different levels of communication from functional, expressive icons and illustration.
Functional icons
It have minimal elements to give informative messages outstanding in small-scale digital platforms.
It have minimal elements to give informative messages outstanding in small-scale digital platforms.
Expressive icons
A simple triangle from the Mediterranean tablecloth pattern represents a shadow and reversal lines show the patterns and the depth of the icons' details.
A simple triangle from the Mediterranean tablecloth pattern represents a shadow and reversal lines show the patterns and the depth of the icons' details.
Illustration
Our illustration represents with the Volotea pattern inspired by the classic everyday Mediterranean tablecloth brought an impact of their illustration.
Our illustration represents with the Volotea pattern inspired by the classic everyday Mediterranean tablecloth brought an impact of their illustration.
