She believes brands imbue their messages with their values by forging a harmony of visual ideas that resonate with their customers' hearts. So her favorite part of branding is shaping brands to find solutions based on a deep understanding of their unique backgrounds and strategic visual ideas through her unique international lens.

She loves mixing of new trends with classics and draws her inspiration from living and working in different countries and communities. These experiences allow her to see and feel various cultures, trends and personalities closely to fuel her creativity. It led her to work with world-leading companies, startups, local independent stores and luxury brands such as Metlife prime+, V&A, Gulf Air, Youtube, Facebook, OneSpan, Vienna City, sollip restaurant, hotels in Greece and more.

She is currently freelancing from home in Korea remotely and she would love to talk about her past projects and future opportunities for freelancing or permanent positions.







Experience


Freelnace
Oct 2019 – Present



Styles+Partners London
Matter Of Form London
Prophet London
Prophet HK
Yonder Consultants London
Yonder Consultants NY
Turquoise Branding London
Brud Creative Shanghai & London
Ico Design London
J. Walter Thompson Worldwide NY






Designer

Dec 2016 – Sep 2019

Saffron Brand Consultants London






Intern


Saffron Brand Consultants London
Clinic Creative London
Landor London
Landor Shanghai




Say hey






to collborate
together!

hijihyelee@gmail.com












Capabilities





• Visual identity • Conceptual design • Illustration • Visual audit • Brand thinking • Art direction • Editorial design • PPT design • Packaging