Delivery
Visual AuditBranding & Identity
Visual System
Brand Guidelines
Art Direction
Illustration
Hope&joy
Life Essentials! We support your love, hope&joy and your healthy lifestyle!
2020
Created an umbrella brand to stretch a range of healthy life cycle brands for everyone; OnderNatural®(Intimate brand) and Baven®(baby planning brand) We support your love, hope&joy and your healthy lifestyle! – Life Essentials hope&joy is a start-up intimate company in Korea.
They used to be the B2B name for the intimate brand called OnderNatural®. The client looked for an umbrella brand to stretch a range of healthy life cycle brands for everyone; OnderNatural®(Intimate brand) and Baven®(baby planning brand).
They used to be the B2B name for the intimate brand called OnderNatural®. The client looked for an umbrella brand to stretch a range of healthy life cycle brands for everyone; OnderNatural®(Intimate brand) and Baven®(baby planning brand).
Connecting to all generations!
hope&joy’s brand overviews
Their hope&joy symbol represents a symbol of ‘love’ and ‘and’ to link our life from youth to old age.
hope&joy is a mother brand for connecting intimate&family planning brands to the life cycle(OnderNatural® and Baven®) for everyone
ONDERNATURAL®
Baven®Family Planning Brand
(B2C)
A brand colour palette set is able to cross all over the brands!
hope&joy has 7 different colours. Their primary, secondary colours and colour propositions from their colour palette are able toconnects to sub-brands distinguishing each brand while embracing a distinctive visual style.
Illustration System
The illustration system visualises hope&joys’ target audiences in a friendly way for both young professional and family lifestyles. Also, the founders and their team illustration gives an opportunity to introduce their team to their audience at a relaxed and personal level.
