Jihye Lee

hijihyelee@gmail.com


Delivery

Visual Audit
Branding & Identity
Visual System
Brand Guidelines
Art Direction
Illustration






Hope&joy

Life Essentials! We support your love, hope&joy and your healthy lifestyle!








2020









Created an umbrella brand to stretch a range of healthy life cycle brands for everyone; OnderNatural®(Intimate brand) and Baven®(baby planning brand) We support your love, hope&joy and your healthy lifestyle! – Life Essentials hope&joy is a start-up intimate company in Korea. 

They used to be the B2B name for the intimate brand called OnderNatural®. The client looked for an umbrella brand to stretch a range of healthy life cycle brands for everyone; OnderNatural®(Intimate brand) and Baven®(baby planning brand).







Related project
︎︎︎ OnderNatural



Collaborated with
︎︎︎ JM 3D Design