Lifewit
Delivered
Visual identity
Visual identity
Space for your own pace
Challenge
Lifewit looked to expand their business on the Amazon platform with stronger branding to make a new positioning from other home goods sectors.
Your spaces
The clean, sanserif logotype plays with the simplicity and uplifting nature of their brand.
The tagline, “Space for your own pace,” articulated desires of consumers to have a space that will allow them to feel comfortable and in line with their natural daily rhythms. We created a simple, honest, easygoing and approachable style that fit the brand.
Rhythmical space
lifewit Iconography conveys their brand product care details. We designed it as much as clean and simple with lines but tried to bring your life rhythm also their logotyle.
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© Jihye Lee 2024